Albavo › Etsy keywords › gift for women
“gift for women” on Etsy: should it be in your 13 tags?
Readings from 5 September 2026 to 12 September 2026. Each figure below carries its own date.
Nothing here is estimated: searches, listings and purchase rate from Etsy Marketplace Insights, where Etsy publishes its own figures; the first page from a real Etsy search.
No. At 25 out of 100, “gift for women” is not worth one of your 13 slots.
The verdict
25 is below 40, the line under which Albavo advises against a tag.
Your own 13 tags can be scored the same way, each one: sign in, it is free.
What it means for your listing
Spend the slot elsewhere: 1,740,183 listings compete for 7,910 searches a month. Timing matters: searches start climbing in October and peak in November, so the listing should be live before the climb. Expect ads above you: on the first results page, 23 of 59 places were paid. Most listings on that page showed a struck-through price: an undiscounted price will be read against a median discount of 37%.
How the score is calculated
≈ 0.0007 purchases a month per 1,000 competing listings: 7,910 searches × 0.016% (median rate measured on 77 “very low” terms) ÷ 1,740,183 listings.
That figure is placed on a fixed logarithmic scale: 0.0001 purchase a month per 1,000 listings scores 0, 0.3 scores 100. The same scale applies to every term, in the tool and here.
Demand, as measured
7,910 searches in 30 days: shoppers type it more than 1,000 times a month. That is 4.5 searches for every 1,000 listings: a crowded term, where the listings far outnumber the searches. Etsy files its purchase rate under “very low”, the lowest of the five tiers it publishes.
Marketplace Insights reading of 12 September 2026.
The season, over twelve months
Peak in November 2025 (16,390 searches), low in June 2026 (3,759): ×4.4 between the two. The climb starts in October: that is when the listing has to be online already, not at the peak. October, November and December alone bring 40% of the year's searches.
The current month, still incomplete, is drawn dotted and counts neither as peak nor as low. Monthly volumes read on Marketplace Insights on 6 September 2026.
What buyers pay
Marketplace Insights publishes this range as the median price buyers paid, in the currency and number format of the account that read it (€), never converted.
Read on Marketplace Insights on 6 September 2026.
The top of the market
14 of the first 17 listings come from Star Sellers: established shops hold this market. 16 different shops for 17 places: almost no shop appears twice. The median review count at the top is 1,054: a new listing starts far behind on that count.
The first 17 listings, read on Marketplace Insights on 6 September 2026.
What the first results page looks like
One real Etsy search for “gift for women”, read in the United States (English), physical and digital listings together: 59 listings on the page.
39% of the places were ads, 4 of them in the first ten: an organic listing here ranks below paid ones. The first organic listing sat in 4th place: every listing above it was an ad. 59 different shops for 59 listings: no shop appears twice. 50 of 59 listings showed a struck-through price, median discount 37%, up to 67%: next to them, a price with no discount can look high. 18 of the 59 listings where it could be read offered free shipping. No digital download on the page. Listed prices on the page ran from 4.80 USD to 144.00 USD.
Results page read on 5 September 2026. Reading a results page like this by hand, for every term you consider, is work nobody has time for. Albavo keeps each reading, with its date.
Related terms, measured
Etsy lists this term as similar to “gift for women”. It has its own page, read the same way.
- birthday gifts for women about 17,400 searches
What you will not see here
- Estimated sales: Etsy does not publish them, and an invented figure helps nobody.
- A figure without a date: a reading 30 days old or more says so itself.
- Which terms would do better than this one on your listing, or what your current tags are worth: that answer depends on your shop, so it lives in the tool.
Free account, no card needed · sign in with your Etsy account, read-only
Read next: a keyword explained in full · the 13 tags and their rules · choosing an Etsy keyword tool