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“birthday gifts for women” on Etsy: should it be in your 13 tags?
All readings from 6 September 2026. Each figure below carries its date.
Nothing here is estimated: searches, listings and purchase rate from Etsy Marketplace Insights, where Etsy publishes its own figures. Where Etsy displays a count rounded, it is marked “about”.
As a supporting tag, yes; as a main one, no. “birthday gifts for women” scores 47 out of 100.
The verdict
47 sits between 40 and 64: usable next to stronger tags, not in their place.
Your own 13 tags can be scored the same way, each one: sign in, it is free.
What it means for your listing
Use it next to stronger terms: with 6.4 searches for every 1,000 listings, a listing that relies on it alone sits in a crowd.
How the score is calculated
≈ 0.0043 purchases a month per 1,000 competing listings: about 17,400 searches × 0.066% (median rate measured on 6 “low” terms) ÷ about 2,700,000 listings.
That figure is placed on a fixed logarithmic scale: 0.0001 purchase a month per 1,000 listings scores 0, 0.3 scores 100. The same scale applies to every term, in the tool and here.
Demand, as measured
About 17,400 searches in 30 days: shoppers type it more than 1,000 times a month. That is 6.4 searches for every 1,000 listings: many listings for each shopper. Etsy files its purchase rate under “low”, the second lowest of the five tiers it publishes. Marketplace Insights shows counts of 1,000 or more rounded to one decimal, in thousands or millions. Both counts fall exactly on that rounding: they are given here as “about”, never as exact counts.
Marketplace Insights reading of 6 September 2026.
Related terms, measured
Etsy lists this term as similar to “birthday gifts for women”. It has its own page, read the same way.
- gift for women 7,910 searches
What you will not see here
- Estimated sales: Etsy does not publish them, and an invented figure helps nobody.
- A figure without a date: a reading 30 days old or more says so itself.
- Which terms would do better than this one on your listing, or what your current tags are worth: that answer depends on your shop, so it lives in the tool.
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Read next: a keyword explained in full · the 13 tags and their rules · choosing an Etsy keyword tool