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“gifts for women” on Etsy: should it be in your 13 tags?

All readings from 7 October 2026. Each figure below carries its date.

Nothing here is estimated: searches, listings and purchase rate from Etsy Marketplace Insights, where Etsy publishes its own figures.

As a supporting tag, yes; as a main one, no. “gifts for women” scores 59 out of 100.

The verdict

Your own 13 tags can be scored the same way, each one: sign in, it is free.

What it means for your listing

Use it next to stronger terms: with 17 searches for every 1,000 listings, a listing that relies on it alone sits in a crowd.

How the score is calculated

≈ 0.011 purchases a month per 1,000 competing listings: 49,746 searches × 0.066% (median rate measured on 6 “low” terms) ÷ 2,916,626 listings.

That figure is placed on a fixed logarithmic scale: 0.0001 purchase a month per 1,000 listings scores 0, 0.3 scores 100. The same scale applies to every term, in the tool and here.

Demand, as measured

49,746 searches in 30 days puts it among the terms shoppers type most, more than 20,000 times a month. That is 17 searches for every 1,000 listings: many listings for each shopper. Etsy files its purchase rate under “low”, the second lowest of the five tiers it publishes.

Marketplace Insights reading of 7 October 2026.

Related terms, measured

Etsy lists this term as similar to “gifts for women”. It has its own page, read the same way.

• gift for women 7,910 searches

What you will not see here

• Estimated sales: Etsy does not publish them, and an invented figure helps nobody.
• A figure without a date: a reading 30 days old or more says so itself.
• Which terms would do better than this one on your listing, or what your current tags are worth: that answer depends on your shop, so it lives in the tool.

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Read next: a keyword explained in full · the 13 tags and their rules · choosing an Etsy keyword tool