Albavo › Etsy keyword tool
Etsy keyword tool: what one can do, and what it can't
Updated 13 September 2026.
Every Etsy keyword tool displays numbers. Few say which ones are measured and which are computed from assumptions. This page explains the difference, then what Albavo does on its side, so the comparison is possible without taking our word for it.
Three kinds of number, never to be confused
| Kind | Example | Reliable? |
|---|---|---|
| Measured | active listings on a phrase, tags of the shops at the top of the page, price actually asked | yes, as of its date |
| Recorded | searches over thirty days, obtainable only from Etsy's seller area | yes, but scarce and perishable |
| Estimated | "monthly volume", "difficulty score", "sales potential" | it's a model, not an observation |
An estimate isn't illegitimate. What is, is displaying it in the same font, the same colour and the same table as a measurement, without ever saying which is which.
The proof, measured: seven phrases, two numbers each
On 12 September 2026 we read the "search volumes" a tool on the market displays for seven wall-decor phrases, and set them against the number of searches over thirty days that Etsy publishes on Marketplace Insights (readings from 7 to 11 September 2026, exactly as they sit in our shared reserve). We don't name the tool: what matters isn't the tool, it's the method.
| Phrase | The tool | Etsy, 30 days | Gap |
|---|---|---|---|
| wooden wall clock | 207 | 3,686 | ×17.8 |
| metal wall art | 5,753 | 68,726 | ×11.9 |
| large wall art | 4,692 | 43,500 | ×9.3 |
| wall clock | 5,231 | 35,553 | ×6.8 |
| wall decor | 32,204 | 185,579 | ×5.8 |
| wall art | 80,287 | 374,396 | ×4.7 |
| printable wall art | 8,965 | 21,845 | ×2.4 |
The gap runs from ×2.4 to ×17.8 depending on the phrase. That isn't a difference of period, which would give a constant factor: these numbers aren't Etsy's rescaled, they are estimates. On the very same phrase, "wooden wall clock", the tool shows 13/100, "tough"; Albavo's formula, with Etsy's numbers (3,686 searches, 26,998 listings, the conversion tier Etsy publishes), gave 67/100 that day. Same phrase, opposite verdicts, because they don't start from the same number. And for "housewarming gift", the phrase on our example page: 14,073 in the tool, 79,397 at Etsy.
To check without taking our word for it: open Marketplace Insights from your Shop Manager, type the phrase, compare with what your tool shows.
Five questions to ask any tool
- Where does this number come from, and when is it from? An undated figure describes a market that may have moved since.
- Can I see the calculation? A score you can't open can't be argued with: only believed or rejected.
- What does it do when it doesn't know? Showing "N/A" is commercially expensive, which is exactly what makes it meaningful.
- Does it promise sales or positions? Etsy's ranking is not public. A guarantee of results is a guarantee resting on nothing.
- What does it see of my shop? A tool that doesn't read your listings cannot answer "are my current tags any good?", only "is this keyword hard?".
What Albavo does
Albavo connects your Etsy shop read-only, reads your listings, and answers four questions.
- What your current tags are worth: every tag already in place gets a verdict, or the label "never measured". A missing score is never presented as a good one.
- What to replace them with: ranked phrases, each with the detail of what pushed it up or down.
- Who sells the same thing: similar listings, the price really being asked (discount deducted), where they ship from, and the words they have that you don't.
- What's moving: Etsy only shows a rolling thirty days; your history stays.
What Albavo doesn't do: invent a search volume, promise a position or sales, or show a score whose calculation is closed. When a figure doesn't exist, it says "N/A".
What it costs
A free account is enough to look at your own shop and judge your own tags. What you pay for is comparing yourself to others: competing shop analysis, twin listings, the ranking as displayed.
| Plan | Price | Keywords analysed |
|---|---|---|
| Free | €0 | 15 / month |
| Solo | €4.99 | 75 / month |
| Growth | €8.99 | 250 / month |
| Agency | €27.99 | 800 / month |
Monthly prices. VAT not applicable, Article 293 B of the French General Tax Code. Subscriptions aren't open yet: no payment is possible today and access is free. Full plan details are on the home page.
Frequently asked
Do I really need an Etsy keyword tool?
No. Filling your thirteen tags, writing a readable title and using two- or three-word phrases takes no tool at all. A tool earns its place when the question becomes "which of these two keywords, and why".
Do these tools have access to my sales?
Albavo asks to read your shop and your listings, nothing else: it cannot see your orders, cannot change anything and cannot publish. The permission can be withdrawn from your Etsy account at any time.
Why do search volumes differ between tools?
Because they are estimates from different models. The real figure is published nowhere outside Etsy's seller area. Two diverging estimates aren't contradictory, they're simply two hypotheses.
Do I need to install a browser extension?
Not to get started: everything happens in the browser. A browser extension is offered on top, and strongly advised: it is how real demand, conversion rate and your listings' search terms reach you, none of which any public interface provides. It stays optional.
Does it work for a shop selling in another language?
Yes, and it's one of the things it looks at: a tag and its translation do not place a listing in the same market. The interface is available in English, French, Russian and Spanish.
Try it on your shop
Free to start, no card required, read-only sign-in with your Etsy account.