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“personalized birthday gift” on Etsy: should it be in your 13 tags?
All readings from 7 October 2026. Each figure below carries its date.
Nothing here is estimated: searches, listings and purchase rate from Etsy Marketplace Insights, where Etsy publishes its own figures.
As a supporting tag, yes; as a main one, no. “personalized birthday gift” scores 40 out of 100.
The verdict
40 sits between 40 and 64: usable next to stronger tags, not in their place.
Your own 13 tags can be scored the same way, each one: sign in, it is free.
What it means for your listing
Use it next to stronger terms: with 3.8 searches for every 1,000 listings, a listing that relies on it alone sits in a crowd.
How the score is calculated
≈ 0.0025 purchases a month per 1,000 competing listings: 3,326 searches × 0.066% (median rate measured on 6 “low” terms) ÷ 871,363 listings.
That figure is placed on a fixed logarithmic scale: 0.0001 purchase a month per 1,000 listings scores 0, 0.3 scores 100. The same scale applies to every term, in the tool and here.
Demand, as measured
3,326 searches in 30 days: shoppers type it more than 1,000 times a month. That is 3.8 searches for every 1,000 listings: a crowded term, where the listings far outnumber the searches. Etsy files its purchase rate under “low”, the second lowest of the five tiers it publishes.
Marketplace Insights reading of 7 October 2026.
Related terms, measured
Etsy lists these 2 terms as similar to “personalized birthday gift”. Each has its own page, read the same way.
- personalized gifts 95,337 searches
- embroidered sweatshirt 38,667 searches
What you will not see here
- Estimated sales: Etsy does not publish them, and an invented figure helps nobody.
- A figure without a date: a reading 30 days old or more says so itself.
- Which terms would do better than this one on your listing, or what your current tags are worth: that answer depends on your shop, so it lives in the tool.
Free account, no card needed · with your email or Google, never your Etsy password
Read next: a keyword explained in full · the 13 tags and their rules · choosing an Etsy keyword tool