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“embroidered sweatshirt” on Etsy: should it be in your 13 tags?
Readings from 23 September 2026 to 7 October 2026. Each figure below carries its own date.
Nothing here is estimated: searches, listings and purchase rate from Etsy Marketplace Insights, where Etsy publishes its own figures; the first page from a real Etsy search.
Yes. At 87 out of 100, “embroidered sweatshirt” earns a place in your 13 tags.
The verdict
87 is 22 points above 65, the line from which Albavo says to use a tag.
Your own 13 tags can be scored the same way, each one: sign in, it is free.
What it means for your listing
Put “embroidered sweatshirt” in your tags as written: 156 searches for every 1,000 listings is a workable ratio of shoppers to listings. Timing matters: searches start climbing in September and peak in November, so the listing should be live before the climb. Expect ads above you: on the first results page, 22 of 56 places were paid. Most listings on that page showed a struck-through price: an undiscounted price will be read against a median discount of 37%.
How the score is calculated
≈ 0.10 purchases a month per 1,000 competing listings: 38,667 searches × 0.066% (median rate measured on 6 “low” terms) ÷ 247,692 listings.
That figure is placed on a fixed logarithmic scale: 0.0001 purchase a month per 1,000 listings scores 0, 0.3 scores 100. The same scale applies to every term, in the tool and here.
Demand, as measured
38,667 searches in 30 days puts it among the terms shoppers type most, more than 20,000 times a month. That is 156 searches for every 1,000 listings: a reasonable level of competition. Etsy files its purchase rate under “low”, the second lowest of the five tiers it publishes.
Marketplace Insights reading of 7 October 2026.
The season, over twelve months
Peak in November 2025 (74,885 searches), low in June 2026 (15,092): ×5 between the two. The climb starts in September: that is when the listing has to be online already, not at the peak. October, November and December alone bring 44% of the year's searches.
The current month, still incomplete, is drawn dotted and counts neither as peak nor as low. Monthly volumes read on Marketplace Insights on 7 October 2026.
What buyers pay
Marketplace Insights publishes this range as the median price buyers paid, in the currency and number format of the account that read it (€), never converted.
Read on Marketplace Insights on 7 October 2026.
The top of the market
10 of the first 20 listings come from Star Sellers. 19 different shops for 20 places: almost no shop appears twice.
The first 20 listings, read on Marketplace Insights on 7 October 2026.
What the first results page looks like
One real Etsy search for “embroidered sweatshirt”, read in the United States (English), physical and digital listings together: 56 listings on the page.
39% of the places were ads, 4 of them in the first ten: an organic listing here ranks below paid ones. The first organic listing sat in 5th place: every listing above it was an ad. 55 different shops for 56 listings: almost no shop appears twice. 49 of 56 listings showed a struck-through price, median discount 37%, up to 70%: next to them, a price with no discount can look high. 7 of the 56 listings where it could be read offered free shipping. No digital download on the page. Listed prices on the page ran from 4.79 USD to 84.00 USD.
Results page read on 23 September 2026. Reading a results page like this by hand, for every term you consider, is work nobody has time for. Albavo keeps each reading, with its date.
Related terms, measured
Etsy lists these 2 terms as similar to “embroidered sweatshirt”. Each has its own page, read the same way.
- personalized birthday gift 3,326 searches
- embroidered backpack 1,537 searches
What you will not see here
- Estimated sales: Etsy does not publish them, and an invented figure helps nobody.
- A figure without a date: a reading 30 days old or more says so itself.
- Which terms would do better than this one on your listing, or what your current tags are worth: that answer depends on your shop, so it lives in the tool.
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Read next: a keyword explained in full · the 13 tags and their rules · choosing an Etsy keyword tool