Albavo › Etsy keywords › wooden chess set
“wooden chess set” on Etsy: should it be in your 13 tags?
All readings from 6 October 2026. Each figure below carries its date.
Nothing here is estimated: searches, listings and purchase rate from Etsy Marketplace Insights, where Etsy publishes its own figures.
Yes. At 69 out of 100, “wooden chess set” earns a place in your 13 tags.
The verdict
69 is 4 points above 65, the line from which Albavo says to use a tag.
Your own 13 tags can be scored the same way, each one: sign in, it is free.
What it means for your listing
Put “wooden chess set” in your tags as written: 154 searches for every 1,000 listings is a workable ratio of shoppers to listings. Timing matters: searches start climbing in September and peak in November, so the listing should be live before the climb.
How the score is calculated
≈ 0.025 purchases a month per 1,000 competing listings: 1,878 searches × 0.016% (median rate measured on 77 “very low” terms) ÷ 12,213 listings.
That figure is placed on a fixed logarithmic scale: 0.0001 purchase a month per 1,000 listings scores 0, 0.3 scores 100. The same scale applies to every term, in the tool and here.
Demand, as measured
1,878 searches in 30 days: shoppers type it more than 1,000 times a month. That is 154 searches for every 1,000 listings: a reasonable level of competition. Etsy files its purchase rate under “very low”, the lowest of the five tiers it publishes.
Marketplace Insights reading of 6 October 2026.
The season, over twelve months
Peak in November 2025 (23,928 searches), low in September 2026 (2,159): ×11.1 between the two. The climb starts in September: that is when the listing has to be online already, not at the peak. March, April and May alone bring 32% of the year's searches.
The current month, still incomplete, is drawn dotted and counts neither as peak nor as low. Monthly volumes read on Marketplace Insights on 6 October 2026.
What buyers pay
Marketplace Insights publishes this range as the median price buyers paid, in the currency and number format of the account that read it (€), never converted.
Read on Marketplace Insights on 6 October 2026.
The top of the market
7 of the first 20 listings come from Star Sellers. 19 different shops for 20 places: almost no shop appears twice.
The first 20 listings, read on Marketplace Insights on 6 October 2026.
What you will not see here
- Estimated sales: Etsy does not publish them, and an invented figure helps nobody.
- A figure without a date: a reading 30 days old or more says so itself.
- Which terms would do better than this one on your listing, or what your current tags are worth: that answer depends on your shop, so it lives in the tool.
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Read next: a keyword explained in full · the 13 tags and their rules · choosing an Etsy keyword tool