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“witchy decor” on Etsy: should it be in your 13 tags?
Readings from 6 September 2026 to 17 September 2026. Each figure below carries its own date.
Nothing here is estimated: searches, listings and purchase rate from Etsy Marketplace Insights, where Etsy publishes its own figures; the first page from a real Etsy search.
As a supporting tag, yes; as a main one, no. “witchy decor” scores 55 out of 100.
The verdict
55 sits between 40 and 64: usable next to stronger tags, not in their place.
Your own 13 tags can be scored the same way, each one: sign in, it is free.
What it means for your listing
Use it next to stronger terms: shoppers search it, but Etsy rates its purchase rate very low. No season to plan around: the busiest month draws only ×1.8 the quietest. Expect ads above you: on the first results page, 23 of 57 places were paid. Most listings on that page showed a struck-through price: an undiscounted price will be read against a median discount of 40%.
How the score is calculated
≈ 0.0083 purchases a month per 1,000 competing listings: 14,692 searches × 0.016% (median rate measured on 77 “very low” terms) ÷ 284,056 listings.
That figure is placed on a fixed logarithmic scale: 0.0001 purchase a month per 1,000 listings scores 0, 0.3 scores 100. The same scale applies to every term, in the tool and here.
Demand, as measured
14,692 searches in 30 days: shoppers type it more than 1,000 times a month. That is 52 searches for every 1,000 listings: a reasonable level of competition. Etsy files its purchase rate under “very low”, the lowest of the five tiers it publishes.
Marketplace Insights reading of 17 September 2026.
The season, over twelve months
Peak in August 2026 (14,046 searches), low in April 2026 (7,985): ×1.8 between the two. Under ×2.5 between peak and low, Albavo does not call a term seasonal: searches for this one hold roughly steady.
The current month, still incomplete, is drawn dotted and counts neither as peak nor as low. Monthly volumes read on Marketplace Insights on 17 September 2026.
What buyers pay
Marketplace Insights publishes this range as the median price buyers paid, in the currency and number format of the account that read it (€), never converted.
Read on Marketplace Insights on 17 September 2026.
The top of the market
12 of the first 20 listings come from Star Sellers. 20 different shops for 20 places: no shop appears twice.
The first 20 listings, read on Marketplace Insights on 17 September 2026.
What the first results page looks like
One real Etsy search for “witchy decor”, read in the United States (English), physical and digital listings together: 57 listings on the page.
40% of the places were ads, 4 of them in the first ten: an organic listing here ranks below paid ones. The first organic listing sat in 4th place: every listing above it was an ad. 56 different shops for 57 listings: almost no shop appears twice. 46 of 57 listings showed a struck-through price, median discount 40%, up to 66%: next to them, a price with no discount can look high. 22 of the 57 listings where it could be read offered free shipping. No digital download on the page. Listed prices on the page ran from 8.63 USD to 365.00 USD.
Results page read on 6 September 2026. Reading a results page like this by hand, for every term you consider, is work nobody has time for. Albavo keeps each reading, with its date.
What you will not see here
- Estimated sales: Etsy does not publish them, and an invented figure helps nobody.
- A figure without a date: a reading 30 days old or more says so itself.
- Which terms would do better than this one on your listing, or what your current tags are worth: that answer depends on your shop, so it lives in the tool.
Free account, no card needed · sign in with your Etsy account, read-only
Read next: a keyword explained in full · the 13 tags and their rules · choosing an Etsy keyword tool