Albavo › Etsy keywords › unique christmas gifts
“unique christmas gifts” on Etsy: should it be in your 13 tags?
Readings from 4 September 2026 to 11 September 2026. Each figure below carries its own date.
Nothing here is estimated: searches, listings and purchase rate from Etsy Marketplace Insights, where Etsy publishes its own figures; the first page from a real Etsy search. Where Etsy displays a count rounded, it is marked “about”.
No. At 30 out of 100, “unique christmas gifts” is not worth one of your 13 slots.
The verdict
30 is below 40, the line under which Albavo advises against a tag.
Your own 13 tags can be scored the same way, each one: sign in, it is free.
What it means for your listing
Spend the slot elsewhere: shoppers type it, but Etsy rates its purchase rate very low, the lowest of its five tiers. Timing matters: searches start climbing in August and peak in November, so the listing should be live before the climb. Expect ads above you: on the first results page, 24 of 58 places were paid.
How the score is calculated
≈ 0.0011 purchases a month per 1,000 competing listings: about 8,100 searches × 0.016% (median rate measured on 77 “very low” terms) ÷ about 1,200,000 listings.
That figure is placed on a fixed logarithmic scale: 0.0001 purchase a month per 1,000 listings scores 0, 0.3 scores 100. The same scale applies to every term, in the tool and here.
Demand, as measured
About 8,100 searches in 30 days: shoppers type it more than 1,000 times a month. That is 6.8 searches for every 1,000 listings: many listings for each shopper. Etsy files its purchase rate under “very low”, the lowest of the five tiers it publishes. Marketplace Insights shows counts of 1,000 or more rounded to one decimal, in thousands or millions. Both counts fall exactly on that rounding: they are given here as “about”, never as exact counts.
Marketplace Insights reading of 11 September 2026.
The season, over twelve months
Peak in November 2025 (63,404 searches), low in March 2026 (197): ×321.8 between the two. The climb starts in August: that is when the listing has to be online already, not at the peak. October, November and December alone bring 93% of the year's searches.
The current month, still incomplete, is drawn dotted and counts neither as peak nor as low. Monthly volumes read on Marketplace Insights on 5 September 2026.
What buyers pay
Marketplace Insights publishes this range as the median price buyers paid, in the currency and number format of the account that read it (€), never converted.
Read on Marketplace Insights on 5 September 2026.
The top of the market
12 of the first 19 listings come from Star Sellers. 19 different shops for 19 places: no shop appears twice.
The first 19 listings, read on Marketplace Insights on 5 September 2026.
What the first results page looks like
One real Etsy search for “unique christmas gifts”, read in the United States (English), physical and digital listings together: 58 listings on the page.
41% of the places were ads, 4 of them in the first ten: an organic listing here ranks below paid ones. The first organic listing sat in 5th place: every listing above it was an ad. 57 different shops for 58 listings: almost no shop appears twice. No digital download on the page. Listed prices on the page ran from 2.16 USD to 80.99 USD.
Results page read on 4 September 2026. Reading a results page like this by hand, for every term you consider, is work nobody has time for. Albavo keeps each reading, with its date.
What you will not see here
- Estimated sales: Etsy does not publish them, and an invented figure helps nobody.
- A figure without a date: a reading 30 days old or more says so itself.
- Which terms would do better than this one on your listing, or what your current tags are worth: that answer depends on your shop, so it lives in the tool.
Free account, no card needed · sign in with your Etsy account, read-only
Read next: a keyword explained in full · the 13 tags and their rules · choosing an Etsy keyword tool