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“personalized cutting board” on Etsy: should it be in your 13 tags?
All readings from 16 September 2026. Each figure below carries its date.
Nothing here is estimated: searches, listings and purchase rate from Etsy Marketplace Insights, where Etsy publishes its own figures. Where Etsy displays a count rounded, it is marked “about”.
Yes. At 100 out of 100, “personalized cutting board” earns a place in your 13 tags.
The verdict
100 is 35 points above 65, the line from which Albavo says to use a tag.
Your own 13 tags can be scored the same way, each one: sign in, it is free.
What it means for your listing
Put “personalized cutting board” in your tags as written: 412 searches for every 1,000 listings is a workable ratio of shoppers to listings. Timing matters: searches start climbing in October and peak in December, so the listing should be live before the climb.
How the score is calculated
≈ 0.59 purchases a month per 1,000 competing listings: 15,025 searches × 0.143% (median rate measured on 4 “high” terms) ÷ about 36,500 listings.
That figure is placed on a fixed logarithmic scale: 0.0001 purchase a month per 1,000 listings scores 0, 0.3 scores 100. The same scale applies to every term, in the tool and here.
Demand, as measured
15,025 searches in 30 days: shoppers type it more than 1,000 times a month. That is 412 searches for every 1,000 listings: a reasonable level of competition. Etsy files its purchase rate under “high”, the second highest of the five tiers it publishes. Marketplace Insights shows counts of 1,000 or more rounded to one decimal, in thousands or millions. The listing count falls exactly on that rounding: it is given here as “about”, never as an exact count.
Marketplace Insights reading of 16 September 2026.
The season, over twelve months
Peak in December 2025 (32,257 searches), low in January 2026 (7,844): ×4.1 between the two. The climb starts in October: that is when the listing has to be online already, not at the peak. October, November and December alone bring 45% of the year's searches.
The current month, still incomplete, is drawn dotted and counts neither as peak nor as low. Monthly volumes read on Marketplace Insights on 16 September 2026.
What buyers pay
Marketplace Insights publishes this range as the median price buyers paid, in the currency and number format of the account that read it (€), never converted.
Read on Marketplace Insights on 16 September 2026.
The top of the market
16 of the first 20 listings come from Star Sellers: established shops hold this market. 20 different shops for 20 places: no shop appears twice. The median review count at the top is 6,068: a new listing starts far behind on that count.
The first 20 listings, read on Marketplace Insights on 16 September 2026.
Related terms, measured
Etsy lists this term as similar to “personalized cutting board”. It has its own page, read the same way.
- personalized gifts 91,119 searches
What you will not see here
- Estimated sales: Etsy does not publish them, and an invented figure helps nobody.
- A figure without a date: a reading 30 days old or more says so itself.
- Which terms would do better than this one on your listing, or what your current tags are worth: that answer depends on your shop, so it lives in the tool.
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Read next: a keyword explained in full · the 13 tags and their rules · choosing an Etsy keyword tool