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“new home gift” on Etsy: should it be in your 13 tags?
Readings from 4 September 2026 to 18 September 2026. Each figure below carries its own date.
Nothing here is estimated: searches, listings and purchase rate from Etsy Marketplace Insights, where Etsy publishes its own figures; the first page from a real Etsy search.
Yes. At 77 out of 100, “new home gift” earns a place in your 13 tags.
The verdict
77 is 12 points above 65, the line from which Albavo says to use a tag.
Your own 13 tags can be scored the same way, each one: sign in, it is free.
What it means for your listing
Put “new home gift” in your tags as written: the field is crowded (42 searches for every 1,000 listings), yet with a purchase rate Etsy files as “typical” the term still clears the 65 line. Timing matters: searches start climbing in August and peak in November, so the listing should be live before the climb. Expect ads above you: on the first results page, 23 of 56 places were paid.
How the score is calculated
≈ 0.047 purchases a month per 1,000 competing listings: 30,842 searches × 0.112% (median rate measured on 4 “typical” terms) ÷ 733,941 listings.
That figure is placed on a fixed logarithmic scale: 0.0001 purchase a month per 1,000 listings scores 0, 0.3 scores 100. The same scale applies to every term, in the tool and here.
Demand, as measured
30,842 searches in 30 days puts it among the terms shoppers type most, more than 20,000 times a month. That is 42 searches for every 1,000 listings: many listings for each shopper. Etsy files its purchase rate under “typical”, the middle one of the five tiers it publishes.
Marketplace Insights reading of 18 September 2026.
The season, over twelve months
Peak in November 2025 (51,308 searches), low in January 2026 (19,271): ×2.7 between the two. The climb starts in August: that is when the listing has to be online already, not at the peak. October, November and December alone bring 38% of the year's searches.
The current month, still incomplete, is drawn dotted and counts neither as peak nor as low. Monthly volumes read on Marketplace Insights on 5 September 2026.
What buyers pay
Marketplace Insights publishes this range as the median price buyers paid, in the currency and number format of the account that read it (€), never converted.
Read on Marketplace Insights on 5 September 2026.
The top of the market
12 of the first 20 listings come from Star Sellers. 18 different shops for 20 places: almost no shop appears twice. The median review count at the top is 15,181: a new listing starts far behind on that count.
The first 20 listings, read on Marketplace Insights on 5 September 2026.
What the first results page looks like
One real Etsy search for “new home gift”, read in the United States (English), physical and digital listings together: 56 listings on the page.
41% of the places were ads, 4 of them in the first ten: an organic listing here ranks below paid ones. The first organic listing sat in 4th place: every listing above it was an ad. 55 different shops for 56 listings: almost no shop appears twice. No digital download on the page. Listed prices on the page ran from 6.76 USD to 83.99 USD.
Results page read on 4 September 2026. Reading a results page like this by hand, for every term you consider, is work nobody has time for. Albavo keeps each reading, with its date.
What you will not see here
- Estimated sales: Etsy does not publish them, and an invented figure helps nobody.
- A figure without a date: a reading 30 days old or more says so itself.
- Which terms would do better than this one on your listing, or what your current tags are worth: that answer depends on your shop, so it lives in the tool.
Free account, no card needed · sign in with your Etsy account, read-only
Read next: a keyword explained in full · the 13 tags and their rules · choosing an Etsy keyword tool