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“new dad gifts” on Etsy: should it be in your 13 tags?
All readings from 25 October 2026. Each figure below carries its date.
Nothing here is estimated: searches, listings and purchase rate from Etsy Marketplace Insights, where Etsy publishes its own figures.
As a supporting tag, yes; as a main one, no. “new dad gifts” scores 57 out of 100.
The verdict
57 sits between 40 and 64: usable next to stronger tags, not in their place.
Your own 13 tags can be scored the same way, each one: sign in, it is free.
What it means for your listing
Use it next to stronger terms: with 15 searches for every 1,000 listings, a listing that relies on it alone sits in a crowd.
How the score is calculated
≈ 0.0096 purchases a month per 1,000 competing listings: 2,948 searches × 0.066% (median rate measured on 6 “low” terms) ÷ 202,269 listings.
That figure is placed on a fixed logarithmic scale: 0.0001 purchase a month per 1,000 listings scores 0, 0.3 scores 100. The same scale applies to every term, in the tool and here.
Demand, as measured
2,948 searches in 30 days: shoppers type it more than 1,000 times a month. That is 15 searches for every 1,000 listings: many listings for each shopper. Etsy files its purchase rate under “low”, the second lowest of the five tiers it publishes.
Marketplace Insights reading of 25 October 2026.
What you will not see here
- Estimated sales: Etsy does not publish them, and an invented figure helps nobody.
- A figure without a date: a reading 30 days old or more says so itself.
- Which terms would do better than this one on your listing, or what your current tags are worth: that answer depends on your shop, so it lives in the tool.
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Read next: a keyword explained in full · the 13 tags and their rules · choosing an Etsy keyword tool