Albavo › Etsy keywords › luxury
“luxury” on Etsy: should it be in your 13 tags?
All readings from 7 September 2026. Each figure below carries its date.
Nothing here is estimated: searches, listings and purchase rate from Etsy Marketplace Insights, where Etsy publishes its own figures.
No. At 14 out of 100, “luxury” is not worth one of your 13 slots.
The verdict
14 is below 40, the line under which Albavo advises against a tag.
Your own 13 tags can be scored the same way, each one: sign in, it is free.
What it means for your listing
Spend the slot elsewhere: 1,033,628 listings compete for 1,997 searches a month. No season to plan around: the busiest month draws only ×1.9 the quietest.
How the score is calculated
≈ 0.0003 purchases a month per 1,000 competing listings: 1,997 searches × 0.016% (median rate measured on 77 “very low” terms) ÷ 1,033,628 listings.
That figure is placed on a fixed logarithmic scale: 0.0001 purchase a month per 1,000 listings scores 0, 0.3 scores 100. The same scale applies to every term, in the tool and here.
Demand, as measured
1,997 searches in 30 days: shoppers type it more than 1,000 times a month. That is 1.9 searches for every 1,000 listings: a crowded term, where the listings far outnumber the searches. Etsy files its purchase rate under “very low”, the lowest of the five tiers it publishes.
Marketplace Insights reading of 7 September 2026.
The season, over twelve months
Peak in December 2025 (2,762 searches), low in February 2026 (1,444): ×1.9 between the two. Under ×2.5 between peak and low, Albavo does not call a term seasonal: searches for this one hold roughly steady.
The current month, still incomplete, is drawn dotted and counts neither as peak nor as low. Monthly volumes read on Marketplace Insights on 7 September 2026.
The top of the market
Only 4 of the first 17 listings come from Star Sellers: the badge is not what holds these places. 16 different shops for 17 places: almost no shop appears twice.
The first 17 listings, read on Marketplace Insights on 7 September 2026.
What you will not see here
- Estimated sales: Etsy does not publish them, and an invented figure helps nobody.
- A figure without a date: a reading 30 days old or more says so itself.
- Which terms would do better than this one on your listing, or what your current tags are worth: that answer depends on your shop, so it lives in the tool.
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Read next: a keyword explained in full · the 13 tags and their rules · choosing an Etsy keyword tool