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“home decor” on Etsy: should it be in your 13 tags?
Readings from 4 September 2026 to 18 September 2026. Each figure below carries its own date.
Nothing here is estimated: searches, listings and purchase rate from Etsy Marketplace Insights, where Etsy publishes its own figures; the first page from a real Etsy search.
Yes. At 77 out of 100, “home decor” earns a place in your 13 tags.
The verdict
77 is 12 points above 65, the line from which Albavo says to use a tag.
Your own 13 tags can be scored the same way, each one: sign in, it is free.
What it means for your listing
Put “home decor” in your tags as written: 287 searches for every 1,000 listings is a workable ratio of shoppers to listings. Timing matters: searches start climbing in June and peak in August, so the listing should be live before the climb. Expect ads above you: on the first results page, 23 of 59 places were paid.
How the score is calculated
≈ 0.046 purchases a month per 1,000 competing listings: 465,996 searches × 0.016% (median rate measured on 77 “very low” terms) ÷ 1,622,466 listings.
That figure is placed on a fixed logarithmic scale: 0.0001 purchase a month per 1,000 listings scores 0, 0.3 scores 100. The same scale applies to every term, in the tool and here.
Demand, as measured
465,996 searches in 30 days puts it among the terms shoppers type most, more than 20,000 times a month. That is 287 searches for every 1,000 listings: a reasonable level of competition. Etsy files its purchase rate under “very low”, the lowest of the five tiers it publishes.
Marketplace Insights reading of 18 September 2026.
The season, over twelve months
Peak in August 2026 (506,341 searches), low in November 2025 (171,388): ×3 between the two. The climb starts in June: that is when the listing has to be online already, not at the peak. June, July and August alone bring 33% of the year's searches.
The current month, still incomplete, is drawn dotted and counts neither as peak nor as low. Monthly volumes read on Marketplace Insights on 5 September 2026.
What buyers pay
Marketplace Insights publishes this range as the median price buyers paid, in the currency and number format of the account that read it (€), never converted.
Read on Marketplace Insights on 5 September 2026.
The top of the market
11 of the first 19 listings come from Star Sellers. 19 different shops for 19 places: no shop appears twice.
The first 19 listings, read on Marketplace Insights on 5 September 2026.
What the first results page looks like
One real Etsy search for “home decor”, read in the United States (English), physical and digital listings together: 59 listings on the page.
39% of the places were ads, 4 of them in the first ten: an organic listing here ranks below paid ones. The first organic listing sat in 4th place: every listing above it was an ad. 59 different shops for 59 listings: no shop appears twice. No digital download on the page. Listed prices on the page ran from 7.66 USD to 357.71 USD.
Results page read on 4 September 2026. Reading a results page like this by hand, for every term you consider, is work nobody has time for. Albavo keeps each reading, with its date.
What you will not see here
- Estimated sales: Etsy does not publish them, and an invented figure helps nobody.
- A figure without a date: a reading 30 days old or more says so itself.
- Which terms would do better than this one on your listing, or what your current tags are worth: that answer depends on your shop, so it lives in the tool.
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Read next: a keyword explained in full · the 13 tags and their rules · choosing an Etsy keyword tool