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“holiday home decor” on Etsy: should it be in your 13 tags?
All readings from 7 October 2026. Each figure below carries its date.
Nothing here is estimated: searches, listings and purchase rate from Etsy Marketplace Insights, where Etsy publishes its own figures.
No. At 26 out of 100, “holiday home decor” is not worth one of your 13 slots.
The verdict
26 is below 40, the line under which Albavo advises against a tag.
Your own 13 tags can be scored the same way, each one: sign in, it is free.
What it means for your listing
Spend the slot elsewhere: shoppers type it, but Etsy rates its purchase rate very low, the lowest of its five tiers.
How the score is calculated
≈ 0.0008 purchases a month per 1,000 competing listings: 5,406 searches × 0.016% (median rate measured on 77 “very low” terms) ÷ 1,076,648 listings.
That figure is placed on a fixed logarithmic scale: 0.0001 purchase a month per 1,000 listings scores 0, 0.3 scores 100. The same scale applies to every term, in the tool and here.
Demand, as measured
5,406 searches in 30 days: shoppers type it more than 1,000 times a month. That is 5 searches for every 1,000 listings: many listings for each shopper. Etsy files its purchase rate under “very low”, the lowest of the five tiers it publishes.
Marketplace Insights reading of 7 October 2026.
Related terms, measured
Etsy lists this term as similar to “holiday home decor”. It has its own page, read the same way.
- christmas ornament 53,582 searches
What you will not see here
- Estimated sales: Etsy does not publish them, and an invented figure helps nobody.
- A figure without a date: a reading 30 days old or more says so itself.
- Which terms would do better than this one on your listing, or what your current tags are worth: that answer depends on your shop, so it lives in the tool.
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Read next: a keyword explained in full · the 13 tags and their rules · choosing an Etsy keyword tool