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“halloween decor” on Etsy: should it be in your 13 tags?
Readings from 5 September 2026 to 11 September 2026. Each figure below carries its own date.
Nothing here is estimated: searches, listings and purchase rate from Etsy Marketplace Insights, where Etsy publishes its own figures; the first page from a real Etsy search. Where Etsy displays a count rounded, it is marked “about”.
Yes. At 66 out of 100, “halloween decor” earns a place in your 13 tags.
The verdict
66 is 1 point above 65, the line from which Albavo says to use a tag.
Your own 13 tags can be scored the same way, each one: sign in, it is free.
What it means for your listing
Put “halloween decor” in your tags as written: 122 searches for every 1,000 listings is a workable ratio of shoppers to listings. Timing matters: searches start climbing in July and peak in October, so the listing should be live before the climb. Expect ads above you: on the first results page, 24 of 60 places were paid. Most listings on that page showed a struck-through price: an undiscounted price will be read against a median discount of 45%.
How the score is calculated
≈ 0.020 purchases a month per 1,000 competing listings: about 146,600 searches × 0.016% (median rate measured on 77 “very low” terms) ÷ about 1,200,000 listings.
That figure is placed on a fixed logarithmic scale: 0.0001 purchase a month per 1,000 listings scores 0, 0.3 scores 100. The same scale applies to every term, in the tool and here.
Demand, as measured
About 146,600 searches in 30 days puts it among the terms shoppers type most, more than 20,000 times a month. That is 122 searches for every 1,000 listings: a reasonable level of competition. Etsy files its purchase rate under “very low”, the lowest of the five tiers it publishes. Marketplace Insights shows counts of 1,000 or more rounded to one decimal, in thousands or millions. Both counts fall exactly on that rounding: they are given here as “about”, never as exact counts.
Marketplace Insights reading of 11 September 2026.
The season, over twelve months
Peak in October 2025 (469,756 searches), low in February 2026 (3,627): ×129.5 between the two. The climb starts in July: that is when the listing has to be online already, not at the peak. October, November and December alone bring 72% of the year's searches.
The current month, still incomplete, is drawn dotted and counts neither as peak nor as low. Monthly volumes read on Marketplace Insights on 5 September 2026.
What buyers pay
Marketplace Insights publishes this range as the median price buyers paid, in the currency and number format of the account that read it (€), never converted.
Read on Marketplace Insights on 5 September 2026.
The top of the market
7 of the first 18 listings come from Star Sellers. 18 different shops for 18 places: no shop appears twice.
The first 18 listings, read on Marketplace Insights on 5 September 2026.
What the first results page looks like
One real Etsy search for “halloween decor”, read in the United States (English), physical and digital listings together: 60 listings on the page.
40% of the places were ads, 4 of them in the first ten: an organic listing here ranks below paid ones. The first organic listing sat in 5th place: every listing above it was an ad. 60 different shops for 60 listings: no shop appears twice. 55 of 60 listings showed a struck-through price, median discount 45%, up to 63%: next to them, a price with no discount can look high. 18 of the 60 listings where it could be read offered free shipping. No digital download on the page. Listed prices on the page ran from 6.48 USD to 181.44 USD.
Results page read on 5 September 2026. Reading a results page like this by hand, for every term you consider, is work nobody has time for. Albavo keeps each reading, with its date.
What you will not see here
- Estimated sales: Etsy does not publish them, and an invented figure helps nobody.
- A figure without a date: a reading 30 days old or more says so itself.
- Which terms would do better than this one on your listing, or what your current tags are worth: that answer depends on your shop, so it lives in the tool.
Free account, no card needed · sign in with your Etsy account, read-only
Read next: a keyword explained in full · the 13 tags and their rules · choosing an Etsy keyword tool