Albavo › Etsy keywords › gifts for him
“gifts for him” on Etsy: should it be in your 13 tags?
Readings from 6 October 2026 to 7 October 2026. Each figure below carries its own date.
Nothing here is estimated: searches, listings and purchase rate from Etsy Marketplace Insights, where Etsy publishes its own figures; the first page from a real Etsy search.
As a supporting tag, yes; as a main one, no. “gifts for him” scores 57 out of 100.
The verdict
57 sits between 40 and 64: usable next to stronger tags, not in their place.
Your own 13 tags can be scored the same way, each one: sign in, it is free.
What it means for your listing
Use it next to stronger terms: shoppers search it, but Etsy rates its purchase rate very low. Timing matters: searches start climbing in October and peak in November, so the listing should be live before the climb. Expect ads above you: on the first results page, 24 of 59 places were paid. Most listings on that page showed a struck-through price: an undiscounted price will be read against a median discount of 42%.
How the score is calculated
≈ 0.0098 purchases a month per 1,000 competing listings: 75,212 searches × 0.016% (median rate measured on 77 “very low” terms) ÷ 1,222,329 listings.
That figure is placed on a fixed logarithmic scale: 0.0001 purchase a month per 1,000 listings scores 0, 0.3 scores 100. The same scale applies to every term, in the tool and here.
Demand, as measured
75,212 searches in 30 days puts it among the terms shoppers type most, more than 20,000 times a month. That is 62 searches for every 1,000 listings: a reasonable level of competition. Etsy files its purchase rate under “very low”, the lowest of the five tiers it publishes.
Marketplace Insights reading of 7 October 2026.
The season, over twelve months
Peak in November 2025 (1,132,351 searches), low in May 2026 (48,972): ×23.1 between the two. The climb starts in October: that is when the listing has to be online already, not at the peak. November, December and January alone bring 71% of the year's searches.
The current month, still incomplete, is drawn dotted and counts neither as peak nor as low. Monthly volumes read on Marketplace Insights on 6 October 2026.
What buyers pay
Marketplace Insights publishes this range as the median price buyers paid, in the currency and number format of the account that read it (€), never converted.
Read on Marketplace Insights on 6 October 2026.
The top of the market
15 of the first 20 listings come from Star Sellers: established shops hold this market. The median review count at the top is 10,747: a new listing starts far behind on that count.
The first 20 listings, read on Marketplace Insights on 6 October 2026.
What the first results page looks like
One real Etsy search for “gifts for him”, read in the United States (English), physical and digital listings together: 59 listings on the page.
41% of the places were ads, 4 of them in the first ten: an organic listing here ranks below paid ones. The first organic listing sat in 3rd place: every listing above it was an ad. 58 different shops for 59 listings: almost no shop appears twice. 52 of 59 listings showed a struck-through price, median discount 42%, up to 75%: next to them, a price with no discount can look high. 30 of the 59 listings where it could be read offered free shipping. No digital download on the page. Listed prices on the page ran from 2.82 USD to 239.13 USD.
Results page read on 6 October 2026. Reading a results page like this by hand, for every term you consider, is work nobody has time for. Albavo keeps each reading, with its date.
Related terms, measured
Etsy lists this term as similar to “gifts for him”. It has its own page, read the same way.
- for him anniversary gift 1,919 searches
What you will not see here
- Estimated sales: Etsy does not publish them, and an invented figure helps nobody.
- A figure without a date: a reading 30 days old or more says so itself.
- Which terms would do better than this one on your listing, or what your current tags are worth: that answer depends on your shop, so it lives in the tool.
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Read next: a keyword explained in full · the 13 tags and their rules · choosing an Etsy keyword tool