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“fishing shirt” on Etsy: should it be in your 13 tags?
All readings from 26 October 2026. Each figure below carries its date.
Nothing here is estimated: searches, listings and purchase rate from Etsy Marketplace Insights, where Etsy publishes its own figures.
As a supporting tag, yes; as a main one, no. “fishing shirt” scores 48 out of 100.
The verdict
48 sits between 40 and 64: usable next to stronger tags, not in their place.
Your own 13 tags can be scored the same way, each one: sign in, it is free.
What it means for your listing
Use it next to stronger terms: with 30 searches for every 1,000 listings, a listing that relies on it alone sits in a crowd. Timing matters: searches start climbing in December and peak in January, so the listing should be live before the climb.
How the score is calculated
≈ 0.0048 purchases a month per 1,000 competing listings: 2,019 searches × 0.016% (median rate measured on 77 “very low” terms) ÷ 67,208 listings.
That figure is placed on a fixed logarithmic scale: 0.0001 purchase a month per 1,000 listings scores 0, 0.3 scores 100. The same scale applies to every term, in the tool and here.
Demand, as measured
2,019 searches in 30 days: shoppers type it more than 1,000 times a month. That is 30 searches for every 1,000 listings: many listings for each shopper. Etsy files its purchase rate under “very low”, the lowest of the five tiers it publishes.
Marketplace Insights reading of 26 October 2026.
The season, over twelve months
Peak in January 2026 (12,805 searches), low in September 2026 (2,158): ×5.9 between the two. The climb starts in December: that is when the listing has to be online already, not at the peak. December, January and February alone bring 47% of the year's searches.
The current month, still incomplete, is drawn dotted and counts neither as peak nor as low. Monthly volumes read on Marketplace Insights on 26 October 2026.
What buyers pay
Marketplace Insights publishes this range as the median price buyers paid, in the currency and number format of the account that read it (€), never converted.
Read on Marketplace Insights on 26 October 2026.
The top of the market
11 of the first 19 listings come from Star Sellers. 18 different shops for 19 places: almost no shop appears twice. The median review count at the top is 2,733: a new listing starts far behind on that count.
The first 19 listings, read on Marketplace Insights on 26 October 2026.
What you will not see here
- Estimated sales: Etsy does not publish them, and an invented figure helps nobody.
- A figure without a date: a reading 30 days old or more says so itself.
- Which terms would do better than this one on your listing, or what your current tags are worth: that answer depends on your shop, so it lives in the tool.
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Read next: a keyword explained in full · the 13 tags and their rules · choosing an Etsy keyword tool