Albavo › Etsy keywords › first birthday cake topper
“first birthday cake topper” on Etsy: should it be in your 13 tags?
All readings from 10 September 2026. Each figure below carries its date.
Nothing here is estimated: searches, listings and purchase rate from Etsy Marketplace Insights, where Etsy publishes its own figures.
Yes. At 81 out of 100, “first birthday cake topper” earns a place in your 13 tags.
The verdict
81 is 16 points above 65, the line from which Albavo says to use a tag.
Your own 13 tags can be scored the same way, each one: sign in, it is free.
What it means for your listing
Put “first birthday cake topper” in your tags as written: the field is crowded (45 searches for every 1,000 listings), yet with a purchase rate Etsy files as “high” the term still clears the 65 line.
How the score is calculated
≈ 0.065 purchases a month per 1,000 competing listings: 1,668 searches × 0.143% (median rate measured on 4 “high” terms) ÷ 36,855 listings.
That figure is placed on a fixed logarithmic scale: 0.0001 purchase a month per 1,000 listings scores 0, 0.3 scores 100. The same scale applies to every term, in the tool and here.
Demand, as measured
1,668 searches in 30 days: shoppers type it more than 1,000 times a month. That is 45 searches for every 1,000 listings: many listings for each shopper. Etsy files its purchase rate under “high”, the second highest of the five tiers it publishes.
Marketplace Insights reading of 10 September 2026.
What you will not see here
- Estimated sales: Etsy does not publish them, and an invented figure helps nobody.
- A figure without a date: a reading 30 days old or more says so itself.
- Which terms would do better than this one on your listing, or what your current tags are worth: that answer depends on your shop, so it lives in the tool.
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Read next: a keyword explained in full · the 13 tags and their rules · choosing an Etsy keyword tool