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“custom wedding gifts” on Etsy: should it be in your 13 tags?

All readings from 6 October 2026. Each figure below carries its date.

Nothing here is estimated: searches, listings and purchase rate from Etsy Marketplace Insights, where Etsy publishes its own figures.

No. At 39 out of 100, “custom wedding gifts” is not worth one of your 13 slots.

The verdict

Your own 13 tags can be scored the same way, each one: sign in, it is free.

What it means for your listing

Spend the slot elsewhere: 1,174,109 listings compete for 3,998 searches a month.

How the score is calculated

≈ 0.0022 purchases a month per 1,000 competing listings: 3,998 searches × 0.066% (median rate measured on 6 “low” terms) ÷ 1,174,109 listings.

That figure is placed on a fixed logarithmic scale: 0.0001 purchase a month per 1,000 listings scores 0, 0.3 scores 100. The same scale applies to every term, in the tool and here.

Demand, as measured

3,998 searches in 30 days: shoppers type it more than 1,000 times a month. That is 3.4 searches for every 1,000 listings: a crowded term, where the listings far outnumber the searches. Etsy files its purchase rate under “low”, the second lowest of the five tiers it publishes.

Marketplace Insights reading of 6 October 2026.

Related terms, measured

Etsy lists these 2 terms as similar to “custom wedding gifts”. Each has its own page, read the same way.

• bridesmaid gifts 110,467 searches
• personalized gifts 95,337 searches

What you will not see here

• Estimated sales: Etsy does not publish them, and an invented figure helps nobody.
• A figure without a date: a reading 30 days old or more says so itself.
• Which terms would do better than this one on your listing, or what your current tags are worth: that answer depends on your shop, so it lives in the tool.

Free account, no card needed · with your email or Google, never your Etsy password

Read next: a keyword explained in full · the 13 tags and their rules · choosing an Etsy keyword tool