Albavo › Etsy keywords › coworker gift
“coworker gift” on Etsy: should it be in your 13 tags?
All readings from 10 September 2026. Each figure below carries its date.
Nothing here is estimated: searches, listings and purchase rate from Etsy Marketplace Insights, where Etsy publishes its own figures.
No. At 34 out of 100, “coworker gift” is not worth one of your 13 slots.
The verdict
34 is below 40, the line under which Albavo advises against a tag.
Your own 13 tags can be scored the same way, each one: sign in, it is free.
What it means for your listing
Spend the slot elsewhere: shoppers type it, but Etsy rates its purchase rate very low, the lowest of its five tiers. Timing matters: searches start climbing in October and peak in November, so the listing should be live before the climb.
How the score is calculated
≈ 0.0015 purchases a month per 1,000 competing listings: 2,574 searches × 0.016% (median rate measured on 77 “very low” terms) ÷ 268,596 listings.
That figure is placed on a fixed logarithmic scale: 0.0001 purchase a month per 1,000 listings scores 0, 0.3 scores 100. The same scale applies to every term, in the tool and here.
Demand, as measured
2,574 searches in 30 days: shoppers type it more than 1,000 times a month. That is 9.6 searches for every 1,000 listings: many listings for each shopper. Etsy files its purchase rate under “very low”, the lowest of the five tiers it publishes.
Marketplace Insights reading of 10 September 2026, 43 days before this page was generated: the market may have moved since.
The season, over twelve months
Peak in November 2025 (18,462 searches), low in August 2026 (1,829): ×10.1 between the two. The climb starts in October: that is when the listing has to be online already, not at the peak. October, November and December alone bring 53% of the year's searches.
The current month, still incomplete, is drawn dotted and counts neither as peak nor as low. Monthly volumes read on Marketplace Insights on 10 September 2026, 43 days before this page was generated: the market may have moved since.
What buyers pay
Marketplace Insights publishes this range as the median price buyers paid, in the currency and number format of the account that read it (€), never converted.
Read on Marketplace Insights on 10 September 2026, 43 days before this page was generated: the market may have moved since.
The top of the market
15 of the first 20 listings come from Star Sellers: established shops hold this market. 19 different shops for 20 places: almost no shop appears twice. The median review count at the top is 1,452: a new listing starts far behind on that count.
The first 20 listings, read on Marketplace Insights on 10 September 2026, 43 days before this page was generated: the market may have moved since.
What you will not see here
- Estimated sales: Etsy does not publish them, and an invented figure helps nobody.
- A figure without a date: a reading 30 days old or more says so itself.
- Which terms would do better than this one on your listing, or what your current tags are worth: that answer depends on your shop, so it lives in the tool.
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Read next: a keyword explained in full · the 13 tags and their rules · choosing an Etsy keyword tool