Albavo › Etsy keywords › birthstone ring
“birthstone ring” on Etsy: should it be in your 13 tags?
Readings from 16 September 2026 to 23 September 2026. Each figure below carries its own date.
Nothing here is estimated: searches, listings and purchase rate from Etsy Marketplace Insights, where Etsy publishes its own figures; the first page from a real Etsy search.
Yes. At 73 out of 100, “birthstone ring” earns a place in your 13 tags.
The verdict
73 is 8 points above 65, the line from which Albavo says to use a tag.
Your own 13 tags can be scored the same way, each one: sign in, it is free.
What it means for your listing
Put “birthstone ring” in your tags as written: 53 searches for every 1,000 listings is a workable ratio of shoppers to listings. Timing matters: searches start climbing in October and peak in December, so the listing should be live before the climb. Expect ads above you: on the first results page, 19 of 53 places were paid. Most listings on that page showed a struck-through price: an undiscounted price will be read against a median discount of 45%.
How the score is calculated
≈ 0.035 purchases a month per 1,000 competing listings: 30,409 searches × 0.066% (median rate measured on 6 “low” terms) ÷ 575,216 listings.
That figure is placed on a fixed logarithmic scale: 0.0001 purchase a month per 1,000 listings scores 0, 0.3 scores 100. The same scale applies to every term, in the tool and here.
Demand, as measured
30,409 searches in 30 days puts it among the terms shoppers type most, more than 20,000 times a month. That is 53 searches for every 1,000 listings: a reasonable level of competition. Etsy files its purchase rate under “low”, the second lowest of the five tiers it publishes.
Marketplace Insights reading of 16 September 2026, 37 days before this page was generated: the market may have moved since.
The season, over twelve months
Peak in December 2025 (70,331 searches), low in June 2026 (20,818): ×3.4 between the two. The climb starts in October: that is when the listing has to be online already, not at the peak. November, December and January alone bring 41% of the year's searches.
The current month, still incomplete, is drawn dotted and counts neither as peak nor as low. Monthly volumes read on Marketplace Insights on 16 September 2026, 37 days before this page was generated: the market may have moved since.
What buyers pay
Marketplace Insights publishes this range as the median price buyers paid, in the currency and number format of the account that read it (€), never converted.
Read on Marketplace Insights on 16 September 2026, 37 days before this page was generated: the market may have moved since.
The top of the market
15 of the first 20 listings come from Star Sellers: established shops hold this market. The median review count at the top is 3,024: a new listing starts far behind on that count.
The first 20 listings, read on Marketplace Insights on 16 September 2026, 37 days before this page was generated: the market may have moved since.
What the first results page looks like
One real Etsy search for “birthstone ring”, read in the United States (English), physical and digital listings together: 53 listings on the page.
36% of the places were ads, 4 of them in the first ten: an organic listing here ranks below paid ones. The first organic listing sat in 4th place: every listing above it was an ad. 50 different shops for 53 listings: almost no shop appears twice. 51 of 53 listings showed a struck-through price, median discount 45%, up to 63%: next to them, a price with no discount can look high. 40 of the 53 listings where it could be read offered free shipping. No digital download on the page. Listed prices on the page ran from 15.38 USD to 143.88 USD.
Results page read on 23 September 2026, 30 days before this page was generated: the market may have moved since. Reading a results page like this by hand, for every term you consider, is work nobody has time for. Albavo keeps each reading, with its date.
What you will not see here
- Estimated sales: Etsy does not publish them, and an invented figure helps nobody.
- A figure without a date: a reading 30 days old or more says so itself.
- Which terms would do better than this one on your listing, or what your current tags are worth: that answer depends on your shop, so it lives in the tool.
Free account, no card needed · with your email or Google, never your Etsy password
Read next: a keyword explained in full · the 13 tags and their rules · choosing an Etsy keyword tool