Albavo › Etsy keywords › apron
“apron” on Etsy: should it be in your 13 tags?
All readings from 6 October 2026. Each figure below carries its date.
Nothing here is estimated: searches, listings and purchase rate from Etsy Marketplace Insights, where Etsy publishes its own figures.
Yes. At 86 out of 100, “apron” earns a place in your 13 tags.
The verdict
86 is 21 points above 65, the line from which Albavo says to use a tag.
Your own 13 tags can be scored the same way, each one: sign in, it is free.
What it means for your listing
Put “apron” in your tags as written: 147 searches for every 1,000 listings is a workable ratio of shoppers to listings. Timing matters: searches start climbing in September and peak in December, so the listing should be live before the climb.
How the score is calculated
≈ 0.097 purchases a month per 1,000 competing listings: 21,855 searches × 0.066% (median rate measured on 6 “low” terms) ÷ 148,239 listings.
That figure is placed on a fixed logarithmic scale: 0.0001 purchase a month per 1,000 listings scores 0, 0.3 scores 100. The same scale applies to every term, in the tool and here.
Demand, as measured
21,855 searches in 30 days puts it among the terms shoppers type most, more than 20,000 times a month. That is 147 searches for every 1,000 listings: a reasonable level of competition. Etsy files its purchase rate under “low”, the second lowest of the five tiers it publishes.
Marketplace Insights reading of 6 October 2026.
The season, over twelve months
Peak in December 2025 (66,083 searches), low in June 2026 (20,602): ×3.2 between the two. The climb starts in September: that is when the listing has to be online already, not at the peak. November, December and January alone bring 43% of the year's searches.
The current month, still incomplete, is drawn dotted and counts neither as peak nor as low. Monthly volumes read on Marketplace Insights on 6 October 2026.
What buyers pay
Marketplace Insights publishes this range as the median price buyers paid, in the currency and number format of the account that read it (€), never converted.
Read on Marketplace Insights on 6 October 2026.
The top of the market
10 of the first 19 listings come from Star Sellers. 19 different shops for 19 places: no shop appears twice. The median review count at the top is 1,496: a new listing starts far behind on that count.
The first 19 listings, read on Marketplace Insights on 6 October 2026.
What you will not see here
- Estimated sales: Etsy does not publish them, and an invented figure helps nobody.
- A figure without a date: a reading 30 days old or more says so itself.
- Which terms would do better than this one on your listing, or what your current tags are worth: that answer depends on your shop, so it lives in the tool.
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Read next: a keyword explained in full · the 13 tags and their rules · choosing an Etsy keyword tool